By now we’ve all heard of web conferencing, that ubiquitous service that allows conferencing events to be shared with remote locations over the Internet. The modern term for this service is Webinar, and they have become both popular and quite useful for customers of all kinds of companies.

Webinars are often presented as a combination of software demonstration and PowerPoint presentations, and frequently provide some form of take-away document at the end. The take-away document can be the actual PowerPoint presentation, which can be problematic if the presentation is too wordy, too vague, or doesn’t have enough meaningful images; or an additional document specifically designed for this purpose. One of the most popular webinar services is Webex, which is a proprietary service from Cisco.

Some web conferencing solutions require that additional software be installed by the presenter and participants. Some web conferencing vendors provide a complete solution while others just enhance existing technologies. Participants can be individuals or a group. The best webinar systems allow individuals to interact with the presenter by means of a chat panel, in which the attendees can ask questions that are seen live by the presenter. Many webinar vendors provide either a recorded copy of an event, or a means for a subscriber to record an event. In my experience, the majority of people who register for a webinar end up not attending but going back later and watching or downloading the recording of the event. So the ability to record webinars is very important.

Of course the most important aspect of a webinar is the actual presentation. Is it focused on a single piece of software or logical group of software functions? Is there a demonstration of the software? If there are slides to present, are they useful and capture the attention of the attendees?

Webinars can be a very cool way to impart important information to your customers about what your product does, how it works, and how to use it. Shorter webinars are usually more effective than longer webinars because quite honestly, most people are busy, multi-tasking, or simply lose focus after too much time. Of courser, a good writer can provide webinar planning and scripting, and some, this author included, can even do justice to the presentation.

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